How to offer payment facilities to encourage the purchase of online training: tips and advice from a marketing expert!

How to offer payment facilities to encourage the purchase of online training: tips and advice from a marketing expert!

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In a world where consumer habits are constantly changing, it is essential to address topics such as payment in installments, discounts and promotions, as well as crowdfunding. This article sheds light on these hot topics, analyzing their impacts on the economy and shopping trends. Find out how these innovative strategies are shaping our shopping experience and providing new opportunities for consumers and businesses. Stay tuned for the latest in payment methods and alternative financing. So how do you offer payment facilities to encourage the purchase of online training? We tell you everything!

Installment payment

Installment payment, also known as installment payment, is a method that allows customers to pay for a product or service in installments. This solution is often offered by companies to facilitate access to their products and services.

Benefits of payment facilities to encourage the purchase of online training

To begin with, there are several advantages to this payment method. First of all, it allows customers to better manage their budget and spread out their expenses. In addition, it makes certain products or services more accessible, especially those that can be expensive. Finally, this method can retain customers, satisfied with this facility offered to them.

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Common installment payment methods

There are several methods for paying in instalments. Among the most common, we find direct debit from a bank account, payment by credit card, or the financing solutions offered by certain financial organizations. Some online platforms also offer installment payment solutions, such as Paypal or Klarna.

Promotional offers

Promotional offers are an effective way for businesses to attract new customers and boost sales. They come in different forms and can be used strategically.

Types of discounts and promotions

Some of the most common discounts and promotions include percentage discounts, dollar discounts, buy-one-get-one-get-one offers, delivery discounts, and promo codes. It is important to choose the type of promotion carefully according to the objectives and the products concerned.

Strategic use of promotions

For optimal use of promotions, it is important to offer them at the right time and to communicate them well to customers. It is also essential to monitor the impact of these promotions on sales and margins to ensure that they are profitable and beneficial to the business.


Crowdfunding, or crowdfunding, is a method of financing that allows individuals or businesses to raise funds from a large audience, usually through online platforms.

Popular crowdfunding platforms

There are many crowdfunding platforms, such as Kickstarter, Ulule or KissKissBankBank. It is important to choose the right platform for your project and your target audience to maximize your chances of success.

Successful crowdfunding campaign

To be successful in your campaign, it is essential to prepare your project well, to set a realistic fundraising objective and to be transparent about the use of funds. It is also crucial to communicate effectively around the campaign to mobilize as many people as possible.

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Management of special offers

The management of special offers is an important issue for companies. Knowing when to offer promotions and how to communicate around these offers is key to maximizing their impact.

Periods favorable to promotions

It is preferable to offer promotions during strategic periods, such as sales, end-of-year celebrations, back to school or Valentine's Day. These periods are conducive to purchases and boost sales.

Communication around offers and discounts

Communication around offers and discounts is essential to attract customers' attention and encourage them to take advantage of these promotions. It is important to highlight these offers on its website, social networks and in its newsletters.

The impact of payment facilities

Payment facilities, such as installment payment or promotional offers, can have a significant impact on customer loyalty and the financial stakes for companies.

The influence on customer loyalty

Offering payment facilities can help retain customers, who appreciate this flexibility and help managing their budget. It is therefore important to propose and communicate around these solutions to ensure their success.

Financial challenges for businesses

Payment facilities can also impact business finances, boosting sales and reaching a wider audience. However, it is important to manage these offers well so that they do not reduce margins too much or create cash flow problems.

In conclusion, payment methods, promotional offers and crowdfunding are all levers for companies wishing to increase their sales and retain their customers. It is essential to master them well and use them strategically to get the most out of them.


  • Source: The relational marketing guide, by Jacques Warren and Marie-Claude Morin, Eyrolles editions, 2016.
  • Source: Crowdfunding: instructions for use, by Nicolas Dehorter, Eyrolles editions, 2015.

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