The market of thee-learning is booming, and the competition for sell online training has never been so fierce. However, there are disruptive practices that can allow you to stand out and succeed in the sale of training courses. This article will reveal innovative strategies, concrete examples, and practical advice to succeed in the online training sector, in 2024 and beyond. Because after having (decided to) create online training It is essential to learn how to sell well!
Personalize your offers like a luxury boutique
One of the common misconceptions is that selling online training is about producing it once and offering it in a “one-size-fits-all” format. However, the market is moving towards personalization. To really maximize your conversions, you need to think about personalizing your training. Yes, almost like a luxury brand would do with its VIP customers.
How ?
- Create tailor-made learning paths : For example, Myklub offers tools that allow trainers to personalize each stage of the learning journey. Whether through individual sessions or additional content based on the learner’s progress.
- Offer VIP bonuses : Suggest some individual coaching sessions or group offers reserved for early bird or premium customers. This exclusivity creates a sense of scarcity and urgency, encouraging customers to purchase immediately.
Concrete example:
Imagine a photography instructor selling a traditional course for $500. By adding a $1,000 VIP option, he offers one-on-one portfolio critiques and access to an exclusive live session. The result? His premium sales explode because learners want a more personalized and rewarding experience.
Use storytelling to sell, not traditional marketing
In 2024, online training consumers are saturated with traditional advertising. For sell online training effectively, you have to stop “selling”. And start telling captivating stories that resonate with your audience. Yes, you have to tell your life story by documenting your journey. The "build in public" is very fashionable today.
How ?
- Tell your own story : Share your story and transformation using your own methods. Show how you went from point A (problem) to point B (solution) using the techniques you teach.
- Highlight your students' stories : Post case studies and testimonials in video or written format. These testimonials should not only talk about the results achieved, but also the obstacles that students overcame.
Concrete example:
Rather than simply listing the modules in your training, create a video in which you explain how your training changed a customer’s life. Use the storytelling model: problem, solution, transformation. This authentic content creates a much stronger emotional connection than a simple advertisement. The video storytelling remains one of the most powerful methods!
Offer a subscription offer with evolving content
One of the models that is increasingly standing out in the field of e-learning is the Netflix subscription. Rather than offering a single training course at a fixed price, set up a subscription that gives access to a continuous flow of new contentThis model builds loyalty among your learners and generates regular income.
How ?
- Constantly add new content : Schedule new modules, workshops, or webinars to be added every month. This gives subscribers a reason to stay engaged.
- Create a community of learners : Include access to a private group where subscribers can interact with each other and with you. This creates a sense of belonging and connection that motivates them to stay subscribed.
Concrete example:
A digital marketing coach offers ongoing training with a subscription of €49/month. Each month, he organizes a live webinar, in addition to publishing new modules on the latest marketing trends. Result? Subscribers stay engaged and the churn rate drops drastically.
Kick off your training with an immersive live event
Traditionally launching an online course via emails or social media posts can still work, but it’s no longer enough. Today’s disruptive launches rely on immersive live events.
How ?
- Organize an event webinar : Create a live online event where you not only showcase your training, but also give away tons of value for free. Make sure attendees walk away with actionable actions, even if they don’t buy right away.
- Use interactive marketing : During the webinar, engage your audience by asking questions live, sharing interactive quizzes, or even integrating challenges to complete during the event.
Concrete example:
A time management trainer kicks off his new training course with an immersive webinar day. During the event, attendees can interact with him in real time, ask questions, and receive exclusive tools. He ends the event with an irresistible offer that’s only valid for 24 hours, prompting immediate purchase.
Offer an exclusive but limited “lifetime” offer
Another disruptive practice is to propose a lifetime offer (lifetime access) to your training, but with a limited offer in time or quantity. This combines both the feeling of scarcity and the long-term desire among your prospects.
How ?
- Offer lifetime access at a discounted rate : Run an exclusive promotion where you offer lifetime access to the training for a limited number of participants, or for a set period of time.
- Add exceptional bonuses : To make the offer even more irresistible, include bonuses like one-on-one follow-up, access to other training, or exclusive resources.
Concrete example:
A productivity expert offers his course for €799, but launches a lifetime offer at €999 for the first 50 registrants. In addition to lifetime access, he offers 30 minutes of personalized coaching. All with access to all his future products. The exclusive offer attracts a large number of participants who do not want to miss this opportunity.
Use third-party platforms to maximize your reach
If you want sell your training online effectively, don't limit your sales to your own site. In 2024, it is essential to leverage third-party platforms like Udemy or LinkedIn Learning to reach a wider audience.
How ?
- Distribute your content across multiple platforms : Put a version of your training on these platforms to increase the visibility of your expertise. Then, redirect customers to your site for exclusive offers or more in-depth training.
- Use affiliation : Offer influencers, bloggers or specialized sites to sell your training in exchange for a commission. This allows you to reach new audiences that you would not have reached on your own.
Concrete example:
An SEO trainer puts a basic version of his training on Udemy, where he attracts thousands of students. At the end of the course, he offers access to his full training on his own site. With, for example, a discount for Udemy students. This strategy allows him to use the visibility of the platform to drive customers to his premium offers.
Optimize your sales pages with micro-engagements
Most sales pages are too static. Today, for sell online training, you need to create micro-commitments throughout your sales page to maintain attention and increase conversions.
How ?
- Integrate quick quizzes or polls : Before the user even gets to the final offer, offer them a short interactive quiz or quick survey. This captures their attention and personalizes their experience.
- Use short explainer videos : Embed short videos throughout your sales page that explain specific aspects of the training. These videos should be brief (less than 2 minutes). These videos answer key questions like: “What will you learn?” and “How will this change your life?”
Concrete example:
A nutrition coach offers a quick quiz on their sales page, helping visitors discover which nutrition plan is best for them. After completing the quiz, the user is redirected to a personalized training offer based on their answers, increasing the chances of conversion.
Conclusion: Be disruptive to sell effectively your online training
For sell online training In 2024, it’s no longer enough to follow traditional techniques. It’s essential to be disruptive, to offer personalized experiences, and to captivate your audience with interactive stories and content. By applying these innovative strategies, you will not only stand out from the competition, but also build a lasting relationship of trust with your learners. This approach will allow you to retain your customers, increase your notoriety and, in the long term, generate stable and recurring revenue thanks to your expertise. Be bold, think differently, and watch your sales take off!
Ready to put these strategies into place and transform your online training business? Join Myklub today and benefit from a all-in-one platform designed for coaches and trainers who want to automate their business, personalize their content, and sell more effectively. Try Myklub for free for 14 days and find out how we can help you achieve your goals!
