For any online entrepreneur, selling high-ticket offers is a powerful lever to generate high revenues. All while working with a smaller number of clients. And if you're reading this article, you already know that! 

This not only increases your margins, but also delivers a more meaningful transformation for your customers. And yes, because you can offer more customization and support. 

In this article, we will explore the three strategies of high ticket sale which have proven themselves: the webinar, THE challenge and the live closing. 

We will explain each method in detail. You will get practical tips and case studies. Then we will show you how MyKlub can help you implement them effectively.

The Webinar: attract and convince live

THE webinar also called masterclass or live webinar is a powerful sales strategy for online entrepreneurs looking to sell premium products or services. It is a live or pre-recorded presentation where you deliver high-value content. All while demonstrating the expertise and transformation you can bring to your customers. At the end of the webinar, you make an exclusive offer to entice attendees to purchase your high-ticket product or service.

Message from the CEO of Myklub, Amel RACHEM : 

“From 2018 to 2022, before launching MyKlub, I sold my high ticket offers by organizing webinars. This is what allowed me to make +100% in revenue each year. This method allowed me to connect with my audience in a very authentic way. They discovered me in my personality and my expertise. My audience discovered how I could help them and why they should choose me to solve their problem. I had a conversion rate of more than 12% per masterclass. »

Why the webinar works:

• Live Education : A webinar is an ideal platform to educate your audience about the problem they are facing and how your offering can help them.
• Authority and trust : As an expert, you can demonstrate your expertise and establish a human connection with your audience. This helps build trust, a key element in high-ticket sales.
• Urgency and exclusivity : By offering a special offer that is only available during or immediately after the webinar, you create a sense of urgency that encourages attendees to take action.

Tips for a successful high ticket webinar:

1. Choose a relevant topic : Make sure your webinar topic addresses a pressing problem or aspiration that is important to your target audience. This is often the what and why of your high ticket offer, and the how is your offer itself.
2. Structure your webinar clearly : Use a three-part structure. With presentation of the problem, explanation of the solution (your offer), then call to action.
3. Use customer testimonials : Include case studies or testimonials from satisfied customers. This will build credibility for your offer. It’s super powerful.
4. Exclusive offer : At the end of the webinar, present a special offer that is limited in time to encourage immediate decision-making. This could be a discount, a gift for the X people who take action live, etc.

Practical case:

Take Clara, a personal development coach, for example. She hosted a webinar called “How to Overcome Imposter Syndrome and Succeed as an Entrepreneur.” During the webinar, Clara shared concrete psychological strategies. She answered attendees’ questions live. And offered an exclusive deal to join her coaching program for €2,000. Result: more than 8 sales in 48 hours, generating €16,000 in revenue.

The Challenge: Creating Engagement on a Large Scale

Another very effective way to sell high ticket products is through a challenge. It’s an interactive event, often spread over several days (e.g. a 5-day challenge), where you guide participants through a series of exercises or trainings. The challenge creates deep engagement with your audience. Then it usually ends with an offer to join a premium program or coaching.

Why the challenge works:

• Continuous interaction : As it lasts for several days, the challenge allows you to maintain interaction. This strengthens the relationship with your audience.
• Progressive transformation : You demonstrate rapid transformation over the course of the challenge, which reinforces the idea that your participants can achieve even more impressive results by working with you over the long term.
• Community and Support : Involving a group in a challenge creates a sense of community. This way, each participant feels supported and encouraged.

Tips for successfully completing a high ticket challenge:

1. Suggest a clear goal : Your challenge should promise a small victory or specific transformation that participants can achieve in a few days.
2. Build up the anticipation : Before the challenge begins, engage your audience with emails or posts to pique their curiosity.
3. Interact daily : Offer daily live sessions, reminder emails. And encourage interactions in a private group (e.g. on Facebook).
4. Close with a powerful offer : At the end of the challenge, offer an exclusive offer, directly linked to the results of the challenge. Participants will be more inclined to continue their journey with you.

Practical case:

David, a digital marketing entrepreneur, ran a free 5-day challenge called “Become an SEO Master in 5 Days.” Each day, he provided practical exercises and valuable content on SEO optimization. At the end, he offered an intensive €3,000 coaching program for those who wanted to go further. The conversion rate of this challenge was 10 %, generating €60,000 in sales.

Live Closing: Selling One-to-One

The live closing strategy consists of organizing phone calls or online sessions with qualified prospects to present your high-ticket offer in detail. And answer their objections in real time. This is one of the most effective techniques for selling high-ticket offers! Indeed, it allows you to personalize the presentation of the offer according to the specific needs of the prospect.

Why closing works:

• Personalization : Each closing session is unique and tailored to the specific needs of the prospect. This allows you to demonstrate precisely how your solution can help them.
• Direct exchange : You can immediately answer your prospect's questions and objections, which greatly increases the chances of conversion.
• High engagement : A prospect who accepts a call is already very interested in your offer, which means you are working with a highly qualified audience.

Message from Myklub CEO, Amel RACHEM: 

"Since 2009, the year I became a business leader, I have been selling my offers using closing. And I continue today with this powerful method. When you have someone on the other end of the line who needs us and you know for sure that our support will help them, selling becomes child's play. It's a technique that I like so much that I created a whole module in one of my training courses that explains how to close your high-ticket offer." 

Tips for a successful live closing:

1. Prequalify your prospects : Use a pre-call form or questionnaire to ensure only qualified prospects book a call.
2. Structure your call : Quickly present your offer and then focus on the customer's needs and objections. Ask questions to fully understand their expectations.
3. Handle objections with empathy : Be prepared to answer the most common objections (price, timing, value). Use case studies and testimonials to illustrate your answers.
4. Offer a special bonus for early adopters : Offer a discount or exclusive bonus to encourage immediate decision-making.

Practical case:

Fitness coach Sophie uses closing calls to sell her $1,000 body transformation program. After qualifying her leads through an online form, she offers 30-minute sessions where she explains in detail how her program can transform her clients’ lives. Using this strategy, she sold 12 programs in one month, generating $12,000 in revenue.

Why is MyKlub the ideal tool for high ticket sales?

All of these high ticket sales strategies can be implemented seamlessly with MyKlub, an all-in-one platform that combines coaching, online training and personalized monitoring.

• Webinars : With MyKlub, you can host live or pre-recorded webinars directly from the platform. You can also integrate video conferencing tools and offer exclusive access to replays to your participants.
• Challenges : MyKlub allows you to create interactive training paths, perfect for hosting multi-day challenges. You can send automatic reminders and track your participants’ progress in real time.
• Closing live : Manage your closing calls via MyKlub by scheduling sessions directly on the platform. Use the calendar with integrated appointment booking to follow up with your prospects and personalize your offers according to their profile.

With MyKlub, you have all the tools in hand to create high ticket offers, engage your customers and transform your prospects into loyal ambassadors.

These three strategies – webinar, challenge and live closing – are proven approaches to selling high ticket deals. Using a platform like MyKlub, you can maximize the effectiveness of these strategies while providing your clients with a high-quality, personalized coaching experience.