Creating an online training course as a coach is one of the best ways to share your expertise, reach a wider audience, and generate passive income. Yet many coaches hesitate to get started, thinking that the process is too technical or time-consuming. The good news is that with the right tools and an effective methodology, it is entirely possible to create an impactful online training course, even without advanced technical skills.

In this article, we will explore how to create an online training as a coach, covering all stages from initial ideas to commercialization. Expect disruptive, concrete and easy-to-apply advice.

Why create online training as a coach?

Before diving into the “how”, it is important to understand Why you should create online training :

• Scale and impact : Online, you can reach a global audience. No need to limit your coaching sessions to a single region or specific times.
• Passive income : A well-designed online training course can generate recurring revenue without you having to actively intervene after its creation.
• Positioning as an expert : Offering online training builds your credibility and establishes your authority in your field.

Identify Your Topic: Find the Perfect Idea

A coach may have several areas of expertise, but not all of them are necessarily suitable for online training. Here's how to choose the right topic:

• Study your audience : What are your customers' recurring problems or questions? Good training should address a clear need.
• Analyze the competition : Look at similar training courses available online. Identify what is missing in their content and propose a unique approach.
• Nestle yourself : Rather than creating a generic training (“Develop your self-confidence”), opt for a specific niche (“Develop your self-confidence to excel in public speaking”).

Disruptive tip: Ask your community or current customers what they would like to learn from you. Use surveys on social media or in your newsletters.

Plan your training: Structure and content

Creating an online course is like building a house: you need a solid plan before you start building. Here are the essential steps:

• Set clear goals : What should your participants learn at the end of your training? Ex: “Be able to design a clear career plan in 30 days.”
• Cut out your content : Organize your training into modules (main steps) and lessons (practical details).
• Favor varied formats : Alternate between videos, PDFs, interactive quizzes, and case studies to keep your learners engaged.
• Keep it concise : One lesson = one main idea. Each video or module should be straight to the point.

Disruptive tip: Record your live coaching sessions (with your clients' consent) to reuse this content in your training.

Choose the right tools to create your training

These days, there are many platforms that make it easy to create and manage online courses. Here’s how to choose the right tools for your needs:

• All-in-one platforms : Solutions like MyKlub allow you to create, sell and manage your online training courses without technical skills. They also integrate marketing tools.
• Basic equipment : A quality webcam, a USB microphone and good lighting are all you need to produce professional video content.
• Editing software : Use simple tools like Canva for your visuals or software like Camtasia or Final Cut Pro to edit your videos.

Disruptive tip: Shoot your videos with your smartphone. The quality of current cameras is more than sufficient, provided you have good light.

Create an engaging experience for your learners

One of the challenges of online training is keeping participants engaged. Here are some strategies to help you do this:

• Regular interaction : Integrate quizzes, questionnaires or practical tasks after each module.
• Online Community : Create a Facebook group or private community where learners can ask questions and share their progress.
• Offer personalized follow-up : Offer optional coaching sessions to complement the training.

Disruptive tip: Gamify your training. Reward participants with badges or certificates when they complete a module.

Set a strategic price for your training

Your online training price should reflect the value it provides. Here’s how to determine a fair price:

• Analyze the market : Compare prices of similar training courses.
• Offer multiple options : Offer plans like a basic version (access to content) and a premium version (with one-on-one coaching).
• Highlight the results : The more your training promises concrete results (eg: “Double your income in 6 months”), the higher the price you can charge.

Disruptive tip: Add a free bonus module to increase the perception of value.

Launch and sell your training

Once your training is ready, it’s time to take it to market. Here’s a simple launch plan:

1. Creating a sales funnel : Use a well-optimized capture page to collect emails from interested prospects.
2. Social Media Marketing : Run a campaign on LinkedIn, Instagram or YouTube to promote your training.
3. Emailing : Send a series of emails to your list to announce that registrations are open.
4. Free Webinar : Host a live session to provide a preview of your training and convince attendees to sign up.

Disruptive tip: Collaborate with other coaches or influencers to co-promote your training.

Measure and improve

The first version of your training is just a starting point. Here's how to keep improving it:

• Collect feedback : Ask learners what they liked and what could be improved.
• Analyze the data : Use your platform's analytics tools (like MyKlub) to track engagement and completion rates.
• Update regularly : Add new content or modules to keep your training relevant.

Conclusion: Take action!

Creating an online coaching course is an incredible opportunity to share your expertise, expand your reach, and generate sustainable revenue. With the right tools and a well-thought-out methodology, you can turn your knowledge into a rewarding learning experience for your clients.

So, what are you waiting for? Follow the steps outlined in this guide, register on a platform like MyKlub, and start creating your first online training course. Your future learners are waiting for you!