In a saturated industry like online training and coaching, it's becoming increasingly difficult to stand out. If you really want to capture attention and increase your online visibility, it's time to think outside the box. This article offers some Counterintuitive Visibility Hacks for coaches and trainers, tips that go against traditional methods but work remarkably well to engage your audience. If you have created your high ticket offer or your online formation then this article will help you market it well.
Here are 10 new and surprising strategies to boost your visibility and attract more qualified prospects.
1. Share your failures to humanize your image
Instead of always highlighting your successes, talk about your failures and challenges you’ve faced as a coach or trainer. Authentic stories of overcoming obstacles are often more inspiring than success stories. It shows that you’re human and have learned from your experiences, a powerful message that resonates well with those seeking authentic guidance.
Example :
Post a post or video titled: “The 3 Biggest Mistakes I Made as a Coach (and What I Learned From Them)”. This type of content captures attention, humanizes your image and shows your ability to evolve.
2. Post anti-advice to intrigue
Instead of giving classic advice, surprise your audience with anti-advice. For example, write a post on “Why You Shouldn’t Take an Online Course Right Away” and explain the reasons why you might want to pause before committing. This disruptive approach generates interest and sparks discussion.
Example :
“3 Reasons Why I Don’t Recommend Setting Ambitious Goals”. Then explain the nuances and offer an alternative approach. This type of content attracts skeptics and people tired of traditional advice.
3. Organize surprise live events without notice
Scheduled live shows can attract a crowd, but live surprises create a sense of urgency and exclusivity. This spontaneity makes your content more authentic and grabs the attention of your audience, who appreciate moments of instant connection.
Example :
Announce a live on Instagram by saying: “I’m answering all your questions live now!” prompts your followers to participate right away. This strategy is ideal for capturing the audience that is active at that precise moment.
4. Use self-deprecation to break the ice
Self-mockery is a powerful weapon to connect with your audience. Show light aspects of your coaching life, share funny anecdotes or minor mistakes. This makes your image more accessible and attractive.
Example :
Post a photo of your messy desk with the caption: “This is what a coach's office looks like when he's fully organized! Don't tell me, I already know.” This type of content attracts empathy and engagement while adding a touch of humor.
5. Post negative feedback and show your improvement
Although it may seem risky, share negative feedback can build trust with your audience. Show how critical feedback was a catalyst for change and explain the steps you took to evolve.
Example :
“A client told me my training was too dense. Here’s what I changed.” By showing your openness to criticism, you inspire trust and demonstrate that you are listening.
6. Divide a topic into multiple posts
Instead of publishing an entire guide at once, break it down into several posts in a series. This is called “sliding content” which creates anticipation and keeps your audience engaged for the long term.
Example :
A stress management coach might post one tip every day for a week, with a final summary in the form of a webinar or video. This keeps the audience coming back each day to see what happens next.
7. Leave a question unanswered in your stories
Leave your audience hungry for more by asking unanswered questions. This hack grabs attention and keeps people coming back for more. You can answer the question in a post or during a live stream to attract more views.
Example :
In a story, ask: “Do you know what the #1 mistake online coaches make? Answer tomorrow in my post!” This type of teasing captivates your audience and generates anticipation.
8. Adopt an “anti-guru” posture
To stand out in a field where many position themselves as experts, adopt an “anti-guru” approach. Share realistic and nuanced advice, and challenge some of the main principles of coaching or training. This positions you as an alternative to traditional “gurus.”
Example :
Post a video or article titled: “Why Canned Coaching Advice Doesn’t Work”, where you explain why it is sometimes important to personalize methods. This type of content attracts those who are looking for a different and more authentic approach.
9. Invite your audience to contribute to your profile
Engage your audience by inviting them to share their successes, challenges, or testimonials about your services. Highlight this feedback on your feed. Not only does it show you care about them, it inspires others to want to contribute and be featured.
Example :
An online trainer could invite his students to share their journey by mentioning them on his Instagram account. By highlighting these testimonials, you value your audience and generate more visibility thanks to the shares of their own network.
10. Offer one-on-one Q&A sessions for a limited time
Offering one-on-one coaching or Q&A sessions, even for a short time, gives your audience exclusive access to your expertise. Announce this availability spontaneously to create a sense of urgency and scarcity.
Example :
Announce: “Available to answer any questions you may have for the next two hours!” This creates a connection with your audience, and those who benefit from your expertise will be more likely to become paying customers later on.
Conclusion: Put these counterintuitive hacks into practice to boost your online visibility
These Counterintuitive Visibility Hacks for coaches and trainers are designed to surprise and capture the attention of your audience in a new and unexpected way. By combining authenticity, transparency, and a touch of humor, you can stand out in the crowded online coaching and training market. Try some of these techniques and see how your visibility increases and your audience becomes more engaged.
For coaches and trainers who wish to go further in their online development, Myklub offers tools to structure, promote and sell your training effectively. Join us and discover how we can help you maximize your impact online!
