Online coaching is booming, offering endless opportunities for professionals looking to share their expertise. However, two models dominate the market: the one-to-one online coaching, based on individual sessions, and the high ticket coaching, often offered as premium programs. These approaches each have their own benefits and challenges, and choosing the right one depends on your goals, audience, and business preferences.
In this article, we compare these two models in depth to help you determine which one is best for your online coaching business.
What is one-to-one online coaching?
One-on-one coaching involves one-on-one sessions with your clients. This is the traditional model where the coach works closely with each client to address their specific needs.
Benefits :
- Full customization: You can tailor your approach to each client, allowing for fast, tailored results.
- Special relationship: You build a relationship of trust and a deep connection with your customers.
- Ease of installation: All you need is a video conferencing tool and your expertise.
Disadvantages:
- Limited by time: You can only support a limited number of clients, because your income depends directly on your availability.
- Intensive energy: It can be exhausting working one-on-one with many clients, especially if the issues being addressed are emotionally demanding.
- Difficulty in evolving: This model is not scalable without increasing your rates.
For whom?
One-to-one online coaching is ideal if:
- You are starting out and want to build a stable clientele.
- You prefer to work in a personalized manner and build strong relationships with your clients.
- You specialize in a field requiring an individualized approach (e.g.: life coaching, therapeutic coaching).
What is high ticket online coaching?
High-ticket coaching relies on premium programs sold at high prices (typically between €2,000 and €10,000 or more). These offerings often include elements such as group sessions, online modules, and sometimes limited one-to-one coaching.
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Benefits :
- Significant income: A high rate means you can generate significant revenue with a limited number of customers.
- Scalability: By structuring your offering as a program, you can work with multiple clients at the same time.
- Increased authority: Premium positioning reinforces your image as an expert and attracts customers ready to invest in results.
Disadvantages:
- Requires perceived expertise: Having a solid reputation or proven results is essential to justify your prices.
- More complex sales process: Selling high ticket requires specific strategies (webinars, sales calls, conversion funnels).
- Pressure to deliver exceptional results: High-investment customers expect impeccable support.
For whom?
High ticket coaching is suitable if:
- You already have experience and an established audience.
- You want to reduce the number of customers while increasing your revenue.
- You are ready to invest in marketing and sales to promote your offers.
One-to-one coaching vs. high ticket coaching: direct comparison
Financial example of the two models
To better visualize the differences between these two approaches, let's take a numerical example.
One-to-one online coaching:
- You charge €100 per one-hour session.
- You work 20 hours per week (4 sessions per day, 5 days per week).
- Monthly income: €100 x 20 hours x 4 weeks = €8,000.
While this number is attractive, it relies entirely on your ability to work and maintain this pace. If you take a vacation or get sick, your income drops immediately.
High ticket online coaching:
- You offer a premium program at €3,500, including online modules and 2 one-to-one sessions per client.
- You sell 5 programs per month.
- Monthly income: €3,500 x 5 clients = €17,500.
This model allows you to work with fewer clients while generating more revenue. It also gives you time to improve your program or develop other activities.
Which model should you choose according to your objectives?
If you are new to online coaching:
One-on-one coaching is often a good place to start. It allows you to test your method with real clients, develop a better understanding of your audience’s needs, and build testimonials to strengthen your credibility.
If you want to evolve and increase your income:
Move into high ticket coaching when you have enough experience to structure a program, are ready to invest in marketing tools, and want to reduce your coaching hours while maximizing your income.
And why not a combination of both?
Many coaches combine these two models. For example, offer a high-ticket plan with online modules and group sessions, and add a premium option that includes one-to-one sessions for clients who want personalized support.
Tips for success in both models
One-to-one coaching:
- Optimize your calendar with tools like Calendly.
- Set your limits to avoid burnout.
- Gradually increase your rates with experience.
High ticket coaching:
- Create an irresistible program by highlighting results.
- Use case studies and testimonials to demonstrate the value of your program.
- Invest in marketing: content strategies, webinars and sales funnels are your best allies.
Conclusion: Choose the model that suits you
One-on-one coaching and high-ticket coaching are both powerful approaches, but they are suited to different goals and contexts. If you are early in your career or enjoy working closely with your clients, one-on-one coaching is a great option. On the other hand, if you are looking to maximize your income while reducing your work hours, high-ticket coaching is ideal.
In any case, the key is to understand your audience’s needs and adopt a strategy that is aligned with your values and ambitions. So, which model will you choose? Or why not both?
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