Create a online offer is a strategic step for professionals in coaching, training or consulting. In an era where digital offers unlimited reach, it is essential to structure an offer that meets the expectations of your audience while promoting your expertise.
In this article, we explain how to design an online offer attractive, profitable and scalableThis comprehensive guide will take you step by step, from identifying your target's needs to implementing your sales strategy.
Why create an online offer?
Launching an online offer allows you to:
- Increase your visibility : Digital abolishes geographical boundaries, making it possible to reach a global audience.
- Monetize your expertise : Turn your skills into income by selling services or training.
- Scalability : Unlike individual consultations, an online offer can be sold to an unlimited number of people without additional effort.
- Flexibility : Work from anywhere and adapt your schedule to your priorities.
Understanding your audience: the key to an offer that sells
Before creating an online offer, it is essential to know the needs and expectations of your audience.
How to define your target audience?
- Create a persona : Identify the characteristics of your ideal client (age, profession, needs, aspirations).
- Analyze the pain points : What are the specific problems that your offering must solve?
- Ask your audience : Use surveys or tools like Google Forms to collect their expectations.
Building an attractive online offer
Creating a stand-out offering requires:
A. Identify your unique expertise
- Ask yourself the question: What skills or knowledge can I share to solve a specific problem?
- Your offer must meet a clear need and bring tangible transformation.
Example: A time management coach may offer training entitled: “Take back control of your schedule in 30 days.”
B. Structure your offer
A clear and well-structured offer is more engaging. Here’s how to organize your content:
- Issue : Describe the difficulty your audience is experiencing.
- Solution : Explain how your offering solves this problem.
- Process : Present the steps of your method.
- Expected results : Highlight the concrete benefits for your customers.
C. Diversify your formats
An online offer may include:
- Video trainings (pre-recorded or live modules).
- E-books or practical guides.
- Individual consultations in addition to the courses.
- Access to a private community for peer-to-peer support.
Interesting statistic: Online training courses that incorporate videos increase completion rates by 30% compared to text-only formats (source: eLearning Industry).
Setting the right price for your online offer
A. Study the market
- Analyze the prices charged by your competitors.
- Position your offer based on its perceived value, not just its content.
B. Offer multiple levels
Offering options that fit different budgets can increase your sales:
- Basic Pack : Access to basic modules.
- Premium Pack : Added individual coaching sessions.
- VIP Pack : Tailor-made support with direct access to you.
Trick : Create an anchoring effect by presenting the most expensive package first to make the others appear more affordable.
Read our complete guide to learn how to create a high ticket offer !
Create a sales page that converts
Your sales page is your shop window. It must:
- Captivating from the title : Highlight the main benefit of your offer.
- Example : “Learn how to create an online offer in 30 days and increase your income.”
- Include testimonials : Social proof builds credibility.
- Facilitate action : Add clear calls to action (CTAs) like “Register now.”
Recommended tool: MyKlub to easily create an optimized sales page.
Tools to create and sell your online offer
A. Host your content
- Myklub is perfect for online training.
- Zoom Or Google Meet for the coaching sessions.
B. Automate your sales
- ClickFunnels : To build effective sales funnels.
- Mailchimp : To automate your email campaigns.
C. Track your performance
- Use Google Analytics to measure traffic and conversions.
- Monitor customer feedback to adjust your offering.
Promote your offer to generate sales
A. Create free content to attract your audience
- SEO optimized blog posts.
- Free webinars to demonstrate your expertise.
- Engaging posts on LinkedIn, Facebook Or instagram.
B. Focus on email marketing
- Offer a lead magnet (checklist, PDF guide).
- Create an email sequence to nurture your prospects through to purchase.
8. Analyze and improve your offer
Nothing is set in stone! Regularly analyze your sales, customer returns and conversion rates to optimize your offer.
- Low conversion rate? Review your sales page.
- High dropout rate? Simplify access to your modules.
Source : A HubSpot study shows that clear and concise sales pages increase conversions by 20%.
Conclusion: Get started creating your online offer
Create a online offer Successful marketing takes time and a well-thought-out strategy. By following these steps – from understanding your audience to promoting your offer – you’ll maximize your chances of success.
You have everything you need to turn your expertise into revenue with a powerful and engaging online offering. So, are you ready to take the plunge? 🚀
